Baby Wipes Market 2018 Trends, Key Players, Growth Rate Outlook and Forecast 2023
The global baby wipes market size reached US$ 4.7 Billion in 2022. Looking forward, the market is expected to reach US$ 5.7 Billion by 2028, exhibiting a growth rate (CAGR) of 3% during 2023-2028, according to the latest research report by IMARC Group.
Baby wipes are essential products utilized for maintaining the hygiene of an infant or baby. These wipes are manufactured from non-woven rayon, cotton and plastic resins, such as polypropylene, polyester and polyethylene, which are saturated with several gentle cleansing ingredients. They also have artificial fragrances and medicinal and anti-bacterial properties. They are usually sold in plastic-based packaging that aids in keeping them moist and easing the dispensing process.
List of Major Key Players:
The major players in the market are Johnson & Johnson (JNJ), Procter & Gamble Company (The) (PG), Kimberly-Clark Corporation (KMB), UNICHARM CORP (UNICY), SVENSKA CELLULOSA AB-SCA (SVCBY)
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Trends in Global Baby Wipes Market:
The increasing awareness about proper hygiene among parents represents one of the significant factors propelling the growth of the market. Moreover, due to rising concerns about the presence of harmful substances in baby care products, a vast number of parents have shifted toward organic and natural baby care products, such as diapers and wipes. Consequently, the leading players have started using natural ingredients, like plant fibers and water instead of alcohol, in the manufacture of these wipes. They are also increasing investments in the expansion of their production capacities.
For instance, Kimberly-Clark Corporation, a US-based personal care company, has recently invested in its Tuas manufacturing facility to provide value addition to its Huggies baby wipes products and increasing their output. Furthermore, the surging cases of the coronavirus disease (COVID-19) and consequent lockdowns imposed by various countries have escalated the demand for baby wipes through e-commerce websites.
Baby Wipes Market Drivers/Constraints:
Rising awareness about health and hygiene among consumers for their infants, and the consistent growth of women employment rate in the developing nations have bolstered the demand for baby care products which are travel-friendly and convenient to use. This acts as a major growth-inducing factor.
Moreover, attractive product packaging, aggressive marketing techniques and product innovation from manufacturers so as to suffice demands of the parents are expanding the consumer-base of the global baby wipes market growth.
Further, some of the other factors such as surging population, inflating incomes, improving standards of living and a strong demand from emerging markets such as India and China, have also been proactive in maintaining the demand for baby wipes.
However, there are several factors that hamper the market growth. Baby wipes are not environment-friendly as most of them are made up of plastic fibres which are not biodegradable.
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Report Segmentation:
The report has been segmented the market into the following categories:
Technology Insights:
Product Type Insights:
Distribution Channel Insights:
By Geography:
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List of Major Key Players:Get a PDF Sample for more detailed market insights:Trends in Global Baby Wipes Market:Baby Wipes Market Drivers/Constraints:Buy full report with Complete TOC’s: Report Segmentation::Technology Insights:Product Type Insights:Distribution Channel Insights:By Geography:Related Reports:Contact Us: